Combined Segment Would Be Different and Significantly More Focused That the More General Those Who Want Whiter Teeth Benefit Market Segment Alone. How Does This Apply to Search and Internet Marketing in General Its All About Knowing Your Customer. Knowing the Customer is an Easy Thing to Say and Something of a Cliche but These Marketing Concepts Can Help Provide Us With a Structured Framework Within Which to Test Our Assumptions. Perhaps That Landing Page Ive Been Working on Isnt Really Working Out. Could It Be Because I Havent Segmented Enough Have I Gone Too Broad in My Appeal Am I Talking the.
Language of Benefits When I Should Really Be Focusing on Demographics With Occassion Niches Niches Are Similar to Segments but Even More Tightly Defined Based on Unique Needs. For Example Search Engine Marketing Education is a Niche That Doesnt Really Fit Usefully Within Segments Such as Italy Telegram Number Data Demographics Lifestyle or Occasion. The Advantage of Niche Targeting is That You May Have Few Competitors and You May Be Able to Charge High Margins as There is a Consumer Need but Very Few People Offer What You Do. The Downside is That the Niche Could Weaken Move or Disappear.
To Mitigate This Risk Businesses Will Often Target a Number of Niches the Equivalent of Running Multiple Web Sites Reasoning That if One Niche Moves or Disappears Then the Other Niches Will Take Up the Slack. Search Marketing Has Opened Up Many Niches That Didnt Previously Exist Due to Improved Marketing Efficiency. It Doesnt Cost Much to Talk to People Anywhere in the World. Previously Niches That Required a Global Audience in Order to Be Viable Were Prohibitive Due to the Cost of Reaching People Spread Over Such a Wide Geographic Area. To Function Well in a Niche Smaller Companies Typically Need to Be Highly Customer.
發表於 2024-3-13 11:20:41
