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In my opinion, a great book on the subject is Play!: The Handbook for YouTubers by Hendrik Unger. It's really entertaining and written for beginners! We're already on YouTube, and we've had a new video at least once a week for a few weeks now - feel free to subscribe to our channel! In my opinion, no other medium achieves as great a branding effect as videos. Do you already have a company magazine? Are you already doing great SEO? Do you want to go one step further? Then video marketing is the thing you should worry about next.


Lever 6: Implement unique selling points and USPs! A Unique Selling Proposition (USP) is (according Special Data to Wikipedia) the outstanding performance feature that clearly distinguishes an offer from the competition. You should place these USPs as prominently as possible on your website. But how do you find out your unique selling points? 18,000 subscribers can't be wrong You don't want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Subscribe now Ask yourself: What sets your company apart from the competition? What makes your company special? What can customers only find with you.




What special services do you offer? How do you solve your customers’ problems? What has worked best for me is to ask your customers: Why do you order from me? If you ask here, you will get answers that you probably wouldn't have thought of yourself. And the whole thing from a customer’s perspective! What’s still missing is incorporating the USPs into your website. The header area is usually recommended for this. Place to show your USPs. Basically, your unique selling points should be formulated briefly and concisely and as specifically as possible.