Senior Director of Marketing, Brand and Reputation
Artificial intelligence, augmented reality, automations, blockchain, virtual reality, etc.)Periods of stagnationWhen a company notices that its online results have stagnated or declined, it's a clear sign that it's time for an audit.When strong trends appearThere are certain times when trends rule in marketing. A clear and recent example was the COVID-19 pandemic, which forced an evaluation and adaptation of the content and channels used. But there are also concepts that consumers are demanding in advertising , such as sustainability, inclusion, gender and multiculturalism.“ In media plan audits, consider whether your mix of Chinese Thailand Phone Number List channels and editors reaches your entire target audience and look for possible biases in the exclusions of topics and keywords.” Nisma Robb. . Google UK. Source Think With Google Examples to understand betterHow does a digital marketing audit work in practice? here are some examplesExample 1 – SEO ProblemsAn SME with an online store notices that online orders are declining . An audit could reveal that the e-commerce has technical problems, such as slow loading of images, broken links, or incorrect title tags.
https://lh7-us.googleusercontent.com/xsMB1y3wRjOoZkwGWXogc1ImncBlwJYRWPi8hoFghklz_853qMjQ3xS_tSvOZF5L08TgUuXq4K4H-0dbQzybVkpc2GfM80rouQTrZJGKPhNZ3wyxIWqb36a6O_6w7e2CeGQwbF1-4At5hiheqgx_e68
This reduces its visibility in search engines, which is why solutions are proposed such as improving the speed of the site and reviewing its tags and links.Example 2 – Low participation in Social NetworksA personal brand of women's beauty services does not perform well on social networks. An audit could discover that you are not generating engagement with your online audience due to a lack of engaging content or an inconsistent publishing strategy. The opportunity for improvement would be to generate valuable content in a well-planned publication calendar to improve the presence on social networks .
頁:
[1]