Marketing tool to understand the Korean market
If you are curious about your customers' keyword search patterns and the connection between keywords, we recommend checking them out through Listening Mind Hubble . The Stanley Tumbler craze is currently gaining attention in the United States. But aren’t you curious about what effect this craze is having on the Korean market? For a deeper analysis of this, I would like to use Listening Mind 's Intent Finder, one of the marketing tools.The most basic function of Intent Finder is to find search terms that people actually use for certain keywords. You can check the search volume and change in keywords and related search words. Through analysis of the Stanley craze in the United States and the marketing tools introduced, we will look into insights into Stanley tumbler trends and consumer reactions in the Korean market.Stanley tumbler phenomenonIntroduction to the Stanley Cup The Stanley Tumbler is a stainless steel tumbler sold Cambodia Phone Number Data by the Stanley beverage container company. It was launched in 2016 but has received a strong response on social media since 2020. The success of the Stanley tumbler came from a variety of features such as size, durability, and insulation, and the success of its marketing targeting millennial and Generation Z women also played a large role. Shift in marketing strategy The Cup's success came from a shift in marketing strategy. Initially targeting outdoor enthusiasts and workers, the company found success with a marketing strategy centered around women. social media trends Social listening and analysis Stanley Tumblr conversations from January 15, 2023 to January 15, 2024 showed an increase of almost 900% over the previous period. Stanley social keyword Stanley survives car fire The spike in conversation on November 17, 2023 was due to the posting of a video of Stanley Quencher surviving a car fire.
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The video showcased the Stanley Cup in action and responded with the best retail PR move of 2023. Immediately offering to buy the woman a new car, the story spread across social media and was covered by traditional media outlets in the United States and abroad. Cooperation with Starbucks and company word of mouth Mentions of Stanley-related keywords increased on January 5, 2024, when Forbes , The Washington Post , and The New York Times published articles about the Stanley Cup's viral collaboration with Starbucks. Influence in the Korean market 'Tumbler' intent finder search results Just by looking at the 'Tumbler' search results on Intent Finder, you could see the impact of the Stanley craze on the Korean market. Looking at Tumblr's net search volume topic ratio, the search volume is four times higher than the average monthly search volume of competitors (approximately 72,900).
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